How Sales Really Works

A curated sales library explaining how pricing, planning, and sales decisions actually work in the real world.

This sales library explains the terms and ideas the commercial world uses every day – pricing strategies, sales methods, planning frameworks – and how they actually work in practice. It’s shaped by experience building, running, and selling multi-million-pound businesses, not by theory or recycled models. It will help you to understand what really matters, what tends to fail in practice, and how to make your own commercial decisions for your unique situation.

Pricing & Commercial Strategy

How pricing decisions affect long-term growth – beyond theory and short-term wins.

Sales Methodologies


Where popular frameworks help, where they break, and why structure matters more than labels.


Sales Planning & Execution


Planning doesn’t sound exciting, but the output creates success.


Commercial Leadership & Scale


What changes as businesses grow – and why most teams miss it.

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