Sales shouldn’t feel messy, awkward, or random.


Most people don’t struggle because they lack effort.
They struggle because no one has shown them that sales is a professional skill you can learn.

Sales Triage gives you a clear way to think, decide, and act – so you stop working harder to get the same results.


Explore The Problems We Solve

When Selling Feels Harder Than It Should

Conversations drift instead of moving forwards

Deals stall for no clear reason

Effort goes up but results don’t

Everyone is busy but no one is sure what matters most

Motivation isn’t the problem


A proven framework is missing.

What Sales Triage Is

Sales Triage is not a bag of tips. It’s a clear A-Z way of selling you can use in any industry.

In the same way an architect, accountant or engineer learns:

A defined way of thinking

A repeatable process

Clear standards

How to review and improve their work

Sales Triage gives you:

One system

One language

One way of working

That you can learn, practise, measure and improve

So results don’t depend on confidence, luck or mood.

They depend on how you work.


Who We Solve Problems For

Sales Triage is built around real roles, not generic personas.

Business Owners

Growth has slowed and selling feels heavier than it should.

Sales Leaders

Results vary by person and deals drift without clear control.

Senior Sales

Good deals stall late. Risk, politics, and objections appear too late.

Sales

You’re working hard but guessing what “good” really looks like.

Marketing

Leads exist, but sales conversations don’t convert cleanly.

Client Support

Problems get fixed, but clients still feel uneasy or frustrated.

How Sales Triage Works

Sales Triage is one system, used in different ways depending on what’s needed.

Programmes

Structured learning that helps you build clear habits and repeat what works.

AI Coach

Day-to-day support for live decisions, deal thinking, and keeping the framework in use when things get busy.

1:1 Coaching

Used when situations feel complex, high-pressure, or hard to untangle on your own.

Using more than one path is common.

The difference is when you use them – not what they are.

How the Programmes Fit Together

Build Your Commercial Engine

Start With Strategy
Get clear on who you help, which problems matter most, where growth will come from, and what to prioritise – and stop.

Foundations

Turn strategy into action.
Create clear structure for sales conversations, qualify earlier, set shared standards, and execute consistently under pressure.

New Business

Create opportunity on purpose.
Generate new conversations with the right people – without noise, burnout, or relying on luck – across new and existing accounts.

Consultative Sales

Guide buyers through decisions.
Handle discovery, proposals, and complex conversations so opportunities move forward instead of drifting or stalling.

Professional

Refine how you show up.
Build professional presence, cleaner language, and stronger judgement so you stay in control when pressure, politics, or money show up.

Mastery

Pressure tested execution.
Run full end-to-end sales situations in a controlled environment, with live feedback, coaching, and development..

Client Foundations

Communicate clearly when things go wrong.
Help clients feel informed, in control, and safe during issues – through calm, proactive communication that builds trust while problems are resolved.

Trusted Advisor

Strengthen relationships beyond delivery.
Move from fixing issues to being relied on for judgement, foresight, and guidance – so clients see you as a partner, not a service function.


Why This Is Different

Sales Triage was built inside real businesses.

Not theory

Not motivation

Not “best practice” slides

Clear thinking, developed and tested in real commercial pressure.

That’s why it works across industries, roles and experience levels.

Shorter sales cycles

Cleaner qualification

Fewer stalled deals

Less wasted effort

Not because people “try harder”. Because they decide better.


What’s Next?

Ready to start building capability?

Want daily, on-the-ground support?

Unsure? Have a short conversation

Check if your situation is a fit

Success Stories

Sales Triage’s structured approach helped our team to win more opportunities and accurately forecast our pipeline. We are now able to scale and grow with accuracy. Highly recommended!

Exceptional and enjoyable training that transformed my approach to sales. I now close deals more effectively.

The best investment I made for my sales team. We learned exactly where we needed to focus our efforts and, most importantly, what and how to do it.

If you're in sales or client work, this might be for you

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