Your assignment: Define Your Route to Market
Set aside time to complete the Define Your Route to Market worksheet.
You will build:
- One primary route
- One supporting route
- A weekly rhythm for each
The worksheet will guide you through:
- Where your ICP already spends time
- Which pains are most urgent right now
- Which route reaches them with the lowest friction
- How the route reinforces your positioning
- What you will do weekly to make it real
Take your time and do it properly.
If you get this right:
- Sales becomes calmer
- Activity becomes consistent
- Momentum becomes repeatable