Your assignment: Your Why, Mission and Values
This assignment is not quick – and that is intentional.
Work through the Your Why, Mission and Values worksheet carefully.
Even if you already have these written down, revisit them through this lens.
You will:
- Clarify why you exist for your clients
- Define a simple, human mission
- Identify values that are real, observable, and costly
- Check alignment across everything you do
By the end, you should be able to:
- Compare your business with another and clearly see fit or misfit
- Recognise who is part of your tribe
- Give clients a reason to trust you before you sell anything