Assignment: Define Your Winnable Market
Set aside 45–90 minutes to complete the Define Your Winnable Market template.
- 3.1 Defining Your Winnable Market – PDF
- 3.3 Define Your Red Flags – PDF
- 3.4 Ideal Client Profile – PDF
- 3.4 Ideal Client Profile – Microsoft Word
- 3.3 Define Your Red Flags – Microsoft Word
- 3.1 Defining Your Winnable Market – Microsoft Word
This assignment has four parts:
1. Who you help best
- Who you help easily
- Who you enjoy working with
- Whose problems you understand deeply
- Who you can reach without excessive effort
2. Define the gates
For each filter:
- What would be too big?
- What would be too small?
The space between those definitions becomes your Goldilocks market.
3. Define red flags
Using the Red Flags worksheet:
- Identify what bad fit looked like in the past
- Learn to spot it earlier
- Define questions that help you qualify out
This step alone can give you back a huge amount of time.
4. Build your Ideal Client Profile
Consolidate everything into one clear document:
- Who you sell to
- Who you don’t
- Why they buy now
- How you avoid misfits
This becomes a powerful internal guide – and a tool you can share with partners and referrers.
What comes next
With:
- Clear pain themes
- A defined winnable market
We can now move into competitors and positioning:
- Who you really compete with
- Where you win
- Where you don’t even bother competing
Not branding fluff.
Real positioning – grounded in reality, experience, and fit.
Take your time with this module.
Rewatch sections as you work through the templates.
Clarity here reduces effort everywhere else.