Don’t know who you’re for, or how to explain what you do?
Here’s the fix.
Why explaining your business feels harder than it should
You might feel:
Your website sounds generic and no one bites
You talk about features, not the problems people feel
Prospects listen politely – but don’t follow through
You’ve tried rewriting your messaging, but nothing sticks
You don’t understand your ideal client profile
The real issue? No one knows who you’re for and what you stand for.
When you don’t have complete clarity over your ideal client profile and why someone would work with you, you’re either invisible, or worse – you look like everyone else.
What keeps you stuck
many business owners fixate on:
More features More services More buzzwords
But without clarifying
who you help
the real problem(s) you solve
why it matters to your customers
… you end up with confused conversations, slow decisions, and “we’ll think it over” replies.
Know exactly who needs you and who doesn’t. Stop casting a wide net and start making perfect catches.
Language That Connects
Use words your ideal customer uses, help them feel understood, and choose you for the right reasons.
One Clear Offer They Understand
No long menus on your website. No confusion. One offer that says: “This problem ends here.”
Explain what you do so clearly that people finally care.
Picture this:
Your customer listens and nods because they recognise the problem
They don’t ask you to explain again
They see your solution as relevant, immediate and valuable.
“I used to ramble with passion about what I did, and people loved my energy – but they didn’t actually understand how or what I could help them with. I honestly thought the product wasn’t ready. Once I learned how to explain it clearly – in one simple sentence – people finally got it. Selling has been so much easier since.” — Mark, Business Owner
What changes when you fix this
Your message stops being background noise
Prospects say ‘yes’ more often
You spend less time answering basic questions
Your time is invested helping the right people, not convincing the wrong ones
If things have plateaued, the issue usually isn’t effort – it’s structure. Learn what’s holding your growth back and how to get moving again with a simple, predictable system.
If every week feels like guesswork, you’re not alone. Most business owners were never shown a simple structure to follow. Learn how to get clear, organised, and in control of what to do each day.
