The Buyer’s System is Broken

Why Buyers Keep Ghosting You

Most salespeople think ghosting, delays, or dead silence are signs they’ve done something wrong. But the truth is deeper — and more frustrating. It’s rooted in the human brain. Buyers have built a system to protect themselves from being sold to. They avoid commitment, control the pace, and engage multiple suppliers — all to feel safe.

Ironically, this system doesn’t serve them either. It leads to poor decisions, stalled progress, and buyer’s remorse.

In this short video, Paul Tacey-Green explains what’s going on behind the scenes — and how to break through the noise with a process that works for everyone.

👇 Watch this before your next sales call.

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