The New Business Programme
Generate opportunity without the noise, pressure or burnout.
New Business is for people who already understand their market and can run good sales conversations – but need a reliable way to create opportunity.
If new work depends too much on luck, confidence, or working longer hours, New Business fixes that.
This is not about hacks, scripts, or volume.
It’s about helping the right people listen to you – even when they don’t know you yet.
Who New Business is For
New Business is a fit if:
- You’ve completed Foundations and want to grow pipeline reliably
- You’re want to generate new opportunities, not solely manage existing ones
- Outreach works sometimes, but not often enough to trust it
- You don’t want to “push harder” or send more noise into the market
- You want opportunity creation to feel calm, deliberate, and repeatable
This applies whether you:
- work with new clients
- expand existing accounts
- or open conversations through partners, referrals, or networking
New Business is not an entry-level programme, it’s opportunity creation for professionals.
The Problem New Business Solves
New Business is designed for situations where:
- Activity is high but outcomes vary
- Outreach feels awkward, ignored, or hit-and-miss
- Huge effort is required to get a single conversation
- Rejection feels personal and tiring
- Pipeline depends on bursts of energy rather than a regular activity
The issue isn’t effort.
It’s not knowing how to help a stranger.
What New Business Gives You
Across all delivery formats, New Business builds:
The goal isn’t more activity.
It’s getting more from what you already do.
What You’ll Learn
New Business focuses on the front edge of the sales process – where most effort can be easily lost.
You’ll learn how to:
Earn respect when you start conversations with people who don’t know you yet
Position problems so the right people want to engage
Make it easy for busy prospects to spend time with you
Use listening and curiosity to guide conversations forward
Generate opportunity consistently without working longer hours
Everything uses the same Sales Triage framework, so learning builds rather than resets.
One Framework, Multiple Ways to Learn
The content and outcomes are the same.
The difference is how you learn.
1. Online Self-Learning
Best for individuals who want flexibility and pace control.
Structured modules you can work through in your own time
Bite-sized lessons designed to compound weekly
Practical frameworks you can apply immediately
Accredited on completion
—
Good fit if:
You want to build capability alongside a busy role.
2. Online Live
Best for accountability, challenge, and shared learning.
Delivered online in small groups
Live discussion, questioning, and real examples
Peer perspectives without the need to travel
—
Good fit if:
You learn best through dialogue and reflection.
3. Face-to-Face
Best for teams and alignment.
Delivered on-site or at training venues
Tailored to your context and real opportunities
Live exercises, not theory or slides
Faster behaviour change through practice
—
Good fit if:
You want consistent standards across a team.
Where New Business Fits in the System
The New Business programme assumes:
Your Commercial Strategy is Clear
You Know Exactly Who You Help, and Why
You Have Completed the Foundation Programme
New Business builds on top of Foundations
What’s The Next Step?
Unsure Of The Best Fit For You?
If you’re unsure what fits your situation, start with a short conversation.
We’ll help you work out whether Sales Triage is right – and where it would help most.
If it isn’t a fit, we’ll say so. The aim is to solve the right problem, not sell the wrong thing.
Get Started With New Business Online
What This Programme Solves:
What’s Included:
Or, Register Your Interest For In-Person or Group Training
If you’d prefer to be part of the next cohort to receive 1:1 training online or face-to-face, register below and we’ll be in touch with more details.