The Problems We Solve For Marketing

Marketing is meant to create demand, not stress.

If you’re working hard but results feel unclear, leads feel messy, or sales says “they’re not good”, you’re not alone – and you’re not the problem.

Most marketing teams haven’t been given a simple shared system with sales for:
• who to target
• what pain to lead with
• what “good” looks like
• how to keep momentum from first click to closed deal

That’s what Sales Triage helps you fix.

There are four challenges that show up again and again

Leads are coming in, but quality is argued about

Sales says they’re not right. Marketing says they are. Nothing improves because there’s no shared definition.

Messaging feels busy, but it doesn’t land

You say the right things internally, but the market doesn’t respond the way you expect.

You’re judged on numbers you don’t fully control

Cost per lead, pipeline, revenue. You’re held to outcomes without clear agreement on what happens after the lead is passed over.

You’re doing more work, not building more momentum

More campaigns. More content. More tools. But it still feels like you’re pushing a rock uphill.

You’re not the only one feeling this way

This is what happens when there isn’t a clear commercial story and a shared way of working between marketing and sales.

The Issue is Rarely Effort, it’s:

Clarity

Structure

Decision Discipline

How Sales Triage Works

Sales Triage is one system, used in different ways depending on what’s needed.

Programmes

Structured learning that helps you build clear habits and repeat what works.

AI Coach

Day-to-day support for live decisions, deal thinking, and keeping the framework in use when things get busy.

1:1 Coaching

Used when situations feel complex, high-pressure, or hard to untangle on your own.

Using more than one path is common.

The difference is when you use them – not what they are.

Where Most Marketing Teams Start

Sales Triage follows one framework, but not everyone should enter at the same point.

If Focus or Direction is Unclear

Start with “Build Your Commercial Engine“.

This helps you:
—
1. Decide what problem you solve for clients
2. Get clear on who the team should focus on
3. Decide what to lead with in campaigns and conversations
4. Give the team a clear direction to execute against

Start with Strategy

If Execution of the Strategy is Uneven or Standards Vary

Start with “Foundations“.

This helps you:
—
1. Get everyone talking about deals the same way
2. Improve qualification and handover
3. Stop wasting time on the wrong work
4. Make pipeline movement more predictable

Start with Foundations

“We stopped arguing about lead quality. We got clear on who we were for and what to lead with – and everything got easier.”
– Mark, Director of Marketing

Unsure Of The Best Fit For You?

If you’re unsure what fits your situation, start with a short conversation.
We’ll help you work out whether Sales Triage is right – and where it would help most.

If it isn’t a fit, we’ll say so. The aim is to solve the right problem, not sell the wrong thing.