Assignment 1 – Pain Mapping

Your first assignment: Pain Mapping

This is where the work starts.

• 1 Pain Mapping – PDF
• 1. Pain Mapping – Microsoft Word

Set aside around 45 minutes and complete the Pain Mapping template.

For each role affected by the problem you solve:

1. List three frustrations, worries, or fears
2. Answer the ASEIF questions from their perspective
3. Turn this into simple, human sentences

The goal is not perfection.

The goal is clarity.

By the end, you should be able to complete sentences like:

• I help business owners who feel stuck to build predictable sales.
• I help experts who avoid selling feel confident and in control.
• I help founders explain their value clearly without rambling.

That sentence becomes the foundation for everything that follows.