Build Your Commercial Engine

Are you ready to build a simple, predictable, repeatable sales engine?

A programme for people who want a clear commercial focus, a simple message, and a repeatable path to growth.

You’re not the problem – you’ve never been shown how.

I’m Ready To Start

Fix the four problems that stop most sales teams

“Growth is stuck in a rut”

“I can’t clearly explain our value”

“I don’t know where to start”

“I feel awkward selling”

Let Me Explain

What’s in the programme?

A clear, end-to-end commercial engine
A structured way to decide what to focus on – and what to ignore
A repeatable approach to messaging, prioritisation, and growth
A single framework used across strategy and execution

You’ll get

Access to all modules
Tools, digital templates and frameworks
Real client examples
A complete Commercial Blueprint for your success

Where ‘Build Your Commercial Engine’ Fits in the System

The Build Your Commercial Engine programme is the starting point when growth feels unclear, unfocused, or inconsistent.

It creates the strategic clarity that later programmes, tools, and coaching build on.

Who You
Help

What Pain
You Solve

Where Growth Should Come From

If you already have a clear strategy and need consistent execution, Foundations may be the better starting point.

Learn More

Foundations turns clarity into execution

One Framework, Multiple Ways to Learn

The content and outcomes are the same.

The difference is how you learn.

1. Online Self-Learning

Best for individuals who want flexibility and pace control.

Structured modules you can work through in your own time
Bite-sized lessons designed to compound weekly
Practical frameworks you can apply immediately
Accredited on completion
—
Good fit if:
You want to build capability alongside a busy role.

2. Online Live

Best for accountability, challenge, and shared learning.

Delivered online in small groups
Live discussion, questioning, and real examples
Peer perspectives without the need to travel
—
Good fit if:
You learn best through dialogue and reflection.

3. Face-to-Face

Best for teams and alignment.

Delivered on-site or at training venues
Tailored to your context and real opportunities
Live exercises, not theory or slides
Faster behaviour change through practice
—
Good fit if:
You want consistent standards across a team.

What You’ll Learn

Build Your Commercial Engine focuses on defining what to sell, who to sell to, and where growth should come from – before execution.

You’ll learn how to:

Identify the problems your business should lead with

Decide which opportunities to pursue – and which to ignore

Translate capability into a clear, focused market message

Prioritise activity so effort compounds instead of scattering

Build a simple, repeatable engine for growth rather than relying on bursts of effort

Everything uses the same Sales Triage framework, so once clarity is in place, execution can be applied consistently.

“I finally have clarity and direction.”

– James, Managing Director

“Switching to a simple, structure took the nerves away. My confidence shot up.”

– Helen, Commercial Director

“In the first three weeks I landed a new client that was 130x return on this programme.”

– Claire, Founder

I’m Ready To Start

“Before this, I was guessing each week. Now I wake up knowing exactly what to do. I won more new clients last month than I did in the whole of last year. I finally feel in control”

– Alex, Founder

Frequently Asked Questions

How is the programme delivered?
The programme can be completed through self-learning, live online delivery, or in-person sessions.
The framework and outcomes are the same – the difference is how you engage with it.
Do I need any sales experience?
Need? No. The programme is built for business owners with any level of commercial experience. We use the same process in-house when we launch new services and it serves as a structured process to complete, even if you know the detail already.
Is 1:1 coaching included?
That’s where the programme started but our ambition was to help as many people as possible so we created this self-paced, self-directed approach. 1:1 coaching is available on an ad-hoc basis and you can book through the programme if you have questions or want feedback on the strategy you develop.
How long does it take?
Access to the online self-learning programme is provided for 16 weeks but you can work at your own pace. In-person training is adapted to the group.
What if I don’t get results?
Everyone who has completed the programme has seen meaningful progress quickly – even experienced founders and commercial leaders. The programme gives you a clear, structured way to build momentum. Many return to it when they launch new products or want to reset their commercial approach (we use it ourselves in exactly the same way).
If you start the programme and feel it isn’t the right fit, contact us and tell us why. We want you moving forward, not feeling stuck, and we’ll always work with you to make sure you get value.
I’d prefer to be taught by an instructor than follow a self-guided course. What can I do?
Self-learning isn’t for everyone and at the bottom of the page you’ll find a form to register your interest for our next cohort of in-person training. Complete the form and we’ll be in touch to help.

Get Started Online Now

What This Course Solves:

No clear commercial focus or growth priority
Uncertainty about which problems to lead with and which to ignore
Trying to grow everything at once and spreading effort too thin
Inconsistent growth because there is no underlying engine
Difficulty turning capability into a clear market position
Stop–start sales activity with no repeatable structure
Decisions driven by urgency rather than strategy

What’s Included:

10 modules of guided learning, for up to 16 weeks
A structured, step-by-step process to build your commercial engine
Sales Triage strategic frameworks used in real businesses
Tools to define: what you sell, who you sell to, why they buy, where growth will come from
Practical planning exercises to turn thinking into a clear plan

Prefer Live or In-Person Training?

Register Your Interest Below

It may be that you would prefer to be part of the next cohort to receive live training online or face-to-face in one of our training venues. If so, register your interest below and we’ll be in touch with more details.

First Name
Last Name
Email
Phone
What Type of Training Are You Interested In?:
Where Are You Based?
Message
Your interest has been been submitted successfully. We normally respond within 24-48 hours.
There has been an error while submitting the form. Please verify all form fields and try again. If this continues to happen, please email your interest to paul@salestriage.co.uk

If you're in sales or client work, this might be for you

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